OUR PATH 〜
A new way for entrepreneurs.
We bring together ideas, resources, talent and capital to make impact.
Our thesis on Midwest innovation. Read more.
PROCESSES & PHASES 〜
The art & science of solving problems.
Our team works to identify the problem, shape the design, and express the best product and story for your community.
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△ Strategy and Ideation
△ Research and Validation
△ Conceptualization
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△ User Journey & Experience
△ Design & Prototype
△ Community Engagement
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△ Product-Making
△ Community Expression
△ Storytelling
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△ Culture and Coaching
△ Health and Well Being
△ Diversity and Inclusion
“One of the most important things in any art is its degree of generality, and specificity, and another is how each of these occurs.” — Donald Judd
On the importance of storytelling. Read more.
OUR SERVICES 〜
The journey is difficult enough. We help accelerate the mission.
With best practices and a network of talent, we provide services that complement your talents, while taking care of unnecessary distractions.
△ Strategy & Ideation
△ Conceptualization
△ Research & Validation
△ Product Management
△ Go-to-market
△ Design & Prototype
△ Story & Engagement
△ Legal & HR
△ Finance
Our model is equity in exchange for services.
OUR WORK HAS BEEN FEATURED BY 〜
Apple, Google, Microsoft, Wired, & The New York Times.
TESTIMONIAL 〜
“Their ability to deep dive problem spaces and develop a strategy and vision that is thoughtful, inclusive, and well articulated are a testament to their holistic understanding of product strategy, development, and delivery. Succinctly said, I put them on a very short list of visionaries that I truly admire and look to for guidance.”
— Nate Edwards, Microsoft
WHO WE ARE 〜
We are a team of strategists, designers, and storytellers.
We have built products from zero-to-one and at scale.
Our principles are straightforward — buoyancy, vigor, simplicity, and joy.
Founder, entrepreneur, and designer.